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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

by Dr. Richard G. Netemeyer, Dr. William O. Bearden

ISBN 13: 9780761910008

Format: Hardcover (552 pages)
Publisher: Sage Publications, Inc
Published: 29 Dec 1998

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

by

ISBN 13: 9781412980180

Format: Hardcover (624 pages)
Publisher: Sage Publications, Inc
Published: 26 Jan 2011
Other Format: Hardcover

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